What is Korean skincare and why is it so loved?

What is Korean skincare and why is it so loved?

K-Beauty, short for Korean Beauty, has now conquered a permanent place in our bathrooms. Especially the extensive Korean skincare routines and the famous 'glass skin' look have made a big impression. Here we explain what exactly Korean skincare entails and why it has such a large fan base worldwide.

Korean skincare, also known as K-Beauty, seems to be a huge trend all of a sudden, but it has been around for a long time and has been popular among beauty fanatics for years. Of course! For example, a well-known beauty expert, when she was mainly involved in skincare, even had her own store with a focus on K-Beauty.

Korean skincare is all about an extensive routine, and by extensive we mean really extensive: often about ten to twelve steps. The goal of Korean skincare is an even, radiant complexion without the need for thick layers of foundation. To achieve this, the skin is thoroughly cleansed and cared for. The steps of the routine are as follows:

  1. Remove make-up
  2. Double cleansing (oil and water based)
  3. Exfoliate
  4. To show
  5. Hydrate
  6. Apply eye cream
  7. Apply serum
  8. Using a sheet mask
  9. Moisturize
  10. Apply SPF

Yes, it's a lot of work, but this routine will help you achieve the coveted "glass skin" – that healthy, glowing complexion that so many people dream of.

Why is Korean skincare so popular?
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The popularity of Korean skincare is mainly due to the sought-after β€˜glass skin’ look: a smooth, radiant skin that looks healthy and hydrated. In addition, K-Beauty products are known for their innovative ingredients and advanced techniques. Korean skincare emphasizes skin health, hydration and a clear, even complexion – something we all want.

Where to buy Korean skincare in the Netherlands?

For Korean skincare products, you can easily go online; with a quick search you will find several webshops with an extensive range of K-Beauty products. In Amsterdam, there are also physical stores such as Laboratory K and Har Haru Beauty in the Nine Streets, which focus entirely on Korean skincare.