The hottest makeup trends for summer 2025: radiant, playful and daring!

Summer 2025 is just around the corner, which means new makeup trends to feast your eyes on! This season is all about shine, color, and minimalist elegance. Whether you prefer a fresh, natural look or like to go all out with bold colors, there’s something for everyone this summer. We’ve rounded up the hottest makeup trends of this summer for you!

Glowy Skin: your radiant base

Healthy, radiant skin remains the foundation of any makeup look. Dewy foundations and hydrating primers are your best friends. Think lightweight, breathable formulas that let your skin breathe without weighing it down. For an extra glow, mix a liquid highlighter with your foundation or accentuate your cheekbones with a pearlescent sheen.

Blush Bomb: Sunny Cheeks

Blush gets an upgrade this summer! Pink, peach and coral shades are applied liberally to cheeks, and even a little on the temples and bridge of the nose for that sun-kissed look. Cream blushes and liquid blushes are perfect for a fresh and natural finish that blends beautifully into the skin.

Statement Eyes: bold eyeshadow

Color is back! Bright blues, neon pinks, and glittering golds are adorning the eyelids this summer. Experiment with graphic eyeliner, pastel mascara, or glitter eyeshadow for a playful twist. Want to keep it subtle? Opt for a subtle wash of color on the lid for a trendy yet wearable look.

Wet Look Lips: high-shine & glossy

Matte lips are making way for juicy, high-shine glosses this summer. Lip oils and glossy lipsticks in cherry red, nude and apricot shades give you a youthful and well-groomed look. Added bonus: most lip glosses contain hydrating ingredients such as hyaluronic acid and vitamin E to keep your lips soft and supple.

Minimalist Brows: Natural and Full

Bye bye heavy brows! In 2025, it’s all about naturalness. Comb your brows upwards with a transparent or tinted brow gel for a fluffy effect and fill them in subtly with a thin brow pencil or powder. Less is more!

Skin care as make-up

Skincare and make-up are increasingly merging. Tinted sunscreens, BB creams with SPF and serums that provide an even complexion at the same time are a must-have this summer. Your skin stays protected and looks radiant.

Ready, Set, Glow!

Whether you’re going for a natural glow or pops of color on your eyes and lips, summer 2025 is all about fun and expression. Dare to experiment and get inspired by these trends!